Program Overview
Endicott’s marketing major will equip you with a versatile foundation in business fundamentals—from finance to communications—and give you an understanding of the broader marketing landscape through coursework focused on the art and science of consumer behavior, economics, market research, and campaign strategy.
Elective courses delve into a wide array of subdisciplines, including courses in international marketing, branding, advertising, retail, social media, and more.
The marketing major is inherently flexible. Individual interests can be met through a combination of coursework and closely coordinated individualized study in the semester-long internship and senior thesis. For example, three distinct specializations include consumer product development and merchandising; advertising and promotional communications administration; and international marketing. Our faculty and advisors can help you customize your degree so you can clearly demonstrate your value to potential employers or competitive graduate programs.
Whether your interests focus on the creative or quantitative side of marketing—or both—a marketing degree offers opportunities for multiple specialized career tracks.
Laptop Requirements
In addition to the general laptop requirements, incoming business students have specific requirements for their program.
Experiential learning is transformative
The Endicott Experiential Edge
“Learn by doing” isn’t just a motto—it’s our mission. As one of the first schools in the country to require three internships for every student, you'll have opportunities to transform classroom learning into real-world experience, giving you a head start on your career and an edge in the competitive job market. We call this the Endicott Experiential Edge. You’ll graduate with a degree, a resume, and a bold vision for your future.
Become a Global Gull
Open to all majors and student-athletes, our study abroad program provides life-changing opportunities where you’ll build lasting friendships, confidence, and a deeper understanding of the world around you.
Career Readiness
Our extensive resources and expert staff will support you with career advising, interview skills, networking, and crafting your resume and cover letters, so you can find that job after graduation.
Graduate With a Degree, a Resume & a Job
Endicott provides an outstanding education, along with opportunities to work in your field and build your resume through three internships. Whether you pursue graduate school or embark on your career right after graduation, your time at Endicott will prepare you for the next step. Take a look at what our graduates have been up to lately.
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Internship Sites
Puma
Wells Fargo
IBM
The Kraft Group
Disney College Program
Aramark at Fenway Park -
Employers
PwC
Amazon
Four Seasons
John Hancock
Merrill Lynch
In Video
Learn More About Endicott
Endicott is all about experience—to learn, intern, travel, grow, and make the most of your life at college. With unforgettable experiences that build your confidence and your resume, you’ll leave college confident and ready for the world.
- Before applying: get answers to your questions from our helpful admission staff, as well as advice on tuition and financial aid.
- During your four years: connect with professors and peers and access unique experiential learning opportunities.
- Approaching graduation and beyond: gain career and networking support to help you get where you want to go, now and into the future.
You will learn from highly skilled faculty who bring their active industry experience into the classroom, so you don’t just learn from a textbook—you’ll be taught best practices from seasoned professionals.
You will benefit from our pioneering internship program, offering unique hands-on learning experiences and get the Endicott Experiential Edge—real-world experience, and career support that gives you an edge in the competitive job market.
And you’ll gain lifelong access to our alumni network and knowledgeable Career Center staff, who are there to help you meet your goals at any stage of your career, now or in the future. Once a Gull, always a Gull!
Want more information about Endicott? We’ll be happy to provide additional materials about your program of interest, our faculty, and upcoming admission events.
You're Going to Thrive at Endicott!
College is a whole new world. One that brings lots of excitement, and also a little anxiety. But don't worry—we've got you! From academic support and providing ways to get involved and meet new friends, to resources that keep you mentally and physically fit, our goal is to ensure you're happy, successful, and thriving at the Nest!
Cost of Attendance & Financial Aid
Tuition & Financial Aid
Find more information on tuition, fees, and how financial aid options can help you fund your education.
Financial Aid FAQs
Find answers to some of the most commonly asked questions about the financial aid process.
