The Communications & Marketing resources on this page provide an overview of the opportunities available to you. Here, you will find out how to: best-represent Endicott's visual and messaging brand; create Endicott-branded materials yourself through Canva; use the Fenway portal to print stationery and other on-demand materials; access existing photography and request photography coverage; submit a project request or marketing consultation with CCM; and how to set up your email signature.

  • Brand Voice & Messaging

    The Endicott voice should be clear and consistent in everything we do. Consult our Brand Guidelines to learn more about how to create effective writing and use the correct voice and tone in your communications.

  • Canva Brand Hub

    We are excited to now offer the community a branded Canva hub! The Endicott Brand Hub includes fonts, colors, and graphics to easily create on-brand designs. Additionally, branded templates are available for a variety of uses from social media and digital communications to event flyers and signage. Please contact the Office of Communications & Marketing to learn more about how you can obtain an Endicott Canva account.

    Please note that the Canva Brand Hub is aimed at providing a self-service opportunity for internal-facing audience marketing needs. Marketing needs geared towards a large and/or outward/public-facing audience should be initiated via a CCM Request Form.

    Download information on Canva, including:

    • Why you should consider a Canva for Teams account
    • Who can obtain an account and how
    • When Canva is the right solution for your marketing needs (and when it's not!)
    • How to use Canva
    • Best practices for creating and exporting print-ready files
  • CCM Request Form

    Do you have a project outside of the scope of Canva? We have removed the need to contact individual account managers for different departments, making your experience more convenient and seamless. Please fill out the CCM Request Form and a member of our team will be in touch within 48 business hours.

  • Editorial Style Guide

    The Editorial Style Guide is intended to guide communications about the College and provide a consistent voice for both internal and external audiences.

  • Email Signature

    The College prefers that all employees use the same signature style. We suggest the general use of:

    Gully Fandango
    Brand Ambassador, Office of Communications & Marketing
    Endicott College
    376 Hale Street
    Beverly, MA 01915
    978-232-3939
    Endicott College logo

    If preferred, you may include the primary logo + Endicott Experiential Edge graphic in your signature in place of the individual logo.

    Endicott College and Experienctial Edge Email Signature

    (Download signature logos from image gallery; adjust image size; hyperlink logo to either endicott.edu or the Experiential Edge landing page.)

  • Fenway Print Portal
    • Order Stationery
      • Official letterhead, business cards, and envelopes are ordered through the Fenway Portal. Please use only the official letterhead, business cards, and envelopes for all College correspondence. You must create an account to access the portal.
    • Print-on-Demand Items
      • Use Fenway’s upload-and-go option to print your Canva flyers and posters. Other products are available in the Fenway portal such as name tags and greeting cards.
      • Learn how to create print-ready files in Canva to upload to the portal.

    *Please note that artwork created in Canva (or other software) and ordered through the Fenway portal requires approval. CCM will review for production and brand accuracy, however all images and content accuracy are the responsibility of the ordering department.

  • Photography Coverage Requests

    Our staff includes photographers who cover important Endicott College stories, initiatives, and select events. Photography services can be requested and will be reviewed by our team. We will be in touch to let you know if we are able to provide coverage or offer alternative options, where applicable.

    Please provide two weeks’ notice so that we can try our best to coordinate coverage. Note that we cannot cover every event or accommodate every request. Last minute requests or those outside the scope of our services may be redirected to an outside photographer, with the costs assumed by the requesting department.

  • Project Timelines

    The timelines defined below are generalized for your planning purposes. Note that all project timelines ultimately vary per need. Timeline includes copyediting, design, proofing, and production as applicable.

    Project Type Timeline
    Advertisement 2-4 weeks
    Brochure (NEW) 15-18 weeks
    Canva Template Varies per need
    Digital Graphic 2-4 weeks
    Digital Signage 2-4 weeks
    Event Program 4-8 weeks
    Invitation 4-10 weeks
    News article/story 1+ weeks
    Postcard 8-10 weeks
    Poster & Flyer 8-10 weeks
    Custom Artwork Varies per request
  • Signage & Environmental Graphics Guide

    Environmental graphics and large-format signage are fantastic tools for bringing the Endicott brand to life and adding energy to your spaces and events. To ensure we present a cohesive, high-quality brand experience to our external audience—including prospective students, families, alumni, donors, and the North Shore community—all public-facing signage must be coordinated through the Facilities Management and Communications & Marketing teams. As our shared public spaces must accommodate the needs of many stakeholders, some requests may not be approved if they conflict with broader campus directives. 

    Because these projects often require close collaboration between our departments, we want to make the process as seamless as possible. The following guide will help you understand your specific signage needs so you can feel confident reaching out to the right partner to initiate your request.

    Understanding the Difference

    Large Format Signage (Timebound) Large format signage refers to oversized printed graphics, such as banners, billboards, posters, and wall decals, that are designed to capture immediate attention. Because this type of signage is timebound rather than permanent, it is the ideal solution for events and short-term advertising where you need high-impact visuals to communicate your message effectively in public spaces.

    Environmental Graphics (Permanent) Environmental graphics refer to visual elements integrated directly into the physical environment to enhance the energy and experience of a space. Designed as permanent installations rather than temporary displays, they transform the atmosphere for the long term, creating an immersive environment that defines the unique character of your location.

    Signage & Environmental Graphics Cheat Sheet

    Feature Large Format Signage Environmental Graphics
    What is it? Oversized printed graphics
    (Larger than 18”x12”)     		Visual elements integrated directly into the physical environment.
    Lifespan Timebound (Temporary)
    Designed for short-term use, events, or campaigns.     		Permanent
    Designed to be a lasting part of the architecture and space.
    Primary Goal High-Impact Advertising
    To capture immediate attention and deliver a specific message or promotion.     		Experience & Branding
    To enhance the energy of a room and express the organization's identity long-term.
    Common Examples (but not limited to)
    • Retractable Banners
    • Backdrops
    • Promotional Posters/
      Lawn Signs
    • Removable Wall/
      Window Decals
    • Event Wayfinding Signs
    • Column Wraps
    • Tablecloths/Tablerunners
    • Wind Flags
    • Vehicle Wraps
    • Wall Murals
    • Dimensional Lettering
    • Architectural Branding (architectural,
      graphic, & interior design combined)
    • Glass/Window Frosting
    • Door & Building Signage
    • Long-term Environmental Signage
      • (interior & exterior)

    Signage & Graphics Request Process

    Phase 1: Initiation & Request

    1. Define Your Need Before starting, help us understand the scope of your project by identifying:
      • The Item: What do you desire? (e.g., wall decal, wayfinding sign, banner)
      • Event Date and/or Deadline: (Timelines vary by project; early planning ensures on-time delivery and installation.)
      • Location: Will this signage primarily be viewed by an internal audience or external audience?
      • Size Requirements: Do you have a specific size (or sizes) in mind?
      • Budget Code: Which department(s) will be responsible for the expense?
      • Lifespan: Is this Timebound (temporary event/promo) or Permanent (long-term installation)?
      • The Goal: What is the desired impact? (Advertising, navigation, or aesthetics).
    2. Submit Your Request When you have your details ready, please submit them using the Communications & Marketing Request Form. CCM will review your request, and the appropriate team will contact you to start the project.

    Phase 2: Budget & Design

    1. Quote Sourcing The managing department (Marketing or Facilities) will reach out to Endicott preferred vendors to source accurate quotes for your project.
    2. Budget Approval After the quotes are gathered, the managing department will share the costs with you for your review and approval. The budget MUST be approved before design work begins.
    3. Provide Content To start the creative process, please provide your ideas for the look and feel (creative direction), any specific images you want to use, and the finished words or text (final copy) for the design.
    4. Design Development To ensure the result aligns with your vision, the managing department will develop design concepts and share them with you for your feedback and final approval.

    Phase 3: Execution

    1. Production Once the design is approved, your signage and graphics will move into production. Please note that production times vary based on the complexity of the project.
    2. Delivery & Installation
      • Large Format Signage: CCM will identify and communicate if product(s) will be delivered to you directly or if installation coordination is required of CCM.
      • Environmental Graphics: The Facilities team will coordinate the professional installation of your new graphics.

    To ensure every sign on campus is high-quality and perfectly on-brand, Communications & Marketing and Facilities Management manage vendor relationships directly. Our print partners are trained to work through our approved workflows. Simply bring your request to us, and we will determine the best production path to bring your vision to life!

  • Visual Brand Standards

    Visit the Visual Brand Standards webpage

  • Web Request Form

    Our team can create new webpages or make updates to existing ones. Please visit our CCM Request Form to learn more about webpage changes, and fill out the form to submit requests.